Samsung Electronics Co Ltd could launch its flagship Galaxy S smartphones greater than a month sooner than anticipated in a bid to seize market share from Huawei and fend off competitors from Apple Inc, three sources accustomed to the matter stated.
Huawei Applied sciences Co Ltd as soon as challenged Samsung’s prime place within the international smartphone market, however the Chinese language rival is in survival mode with U.S. restrictions choking off its provides of chips utilized in smartphones and telecom tools.
South Korean chip business officers hope Joe Biden’s presidency will ease a few of these restrictions, though they’re removed from sure as in addition they count on the incoming U.S. administration to take care of a troublesome stance on China.
Samsung is getting ready to launch its new Galaxy S21 as early as late January subsequent yr, whereas it beforehand launched its flagship S20 cellphone in early March this yr, the sources stated, asking to not be recognized as a result of the plan shouldn’t be public.
Samsung Electronics declined to remark.
The South Korean firm shipped 59% fewer Galaxy S20 5G sequence handsets in the USA within the second quarter in comparison with the earlier mannequin’s efficiency a yr earlier, in line with analysis agency Canalys. In distinction, Apple shipped 15% extra of its flagship iPhone 11 than final yr’s best-seller, the iPhone XR.
Samsung, which misplaced its No.1 place to Huawei within the second quarter, regained the crown within the third thanks partly to the U.S. restrictions on Huawei.
An individual at one main provider of smartphone chips stated Huawei’s stockpiles had been anticipated to expire a while early subsequent yr.
Samsung, nonetheless, faces intensifying competitors from Chinese language rivals like Xiaomi and Oppo, that are anticipated to benefit from Huawei’s battle to retain market share.
Apple additionally launched its iPhone sequence in October, a couple of month later than normal, stepping up competitors.