New information launched by Omdia immediately says that the iPhone 11 has usurped the crown of being the “world’s hottest smartphone” from the iPhone XR. In line with information, Apple shipped 19.5 million iPhone 11 items in the course of the first quarter of this 12 months.
For these unfamiliar with Omdia, the analysis firm was established following the “merger of the analysis division of Informa Tech and the acquired IHS Markit expertise analysis portfolio.”
The report explains that regardless of the affect of COVID-19, Q1 2020 iPhone 11 shipments had been 6 million items larger than Q1 2019 shipments of the iPhone XR:
Regardless of the devastating affect of coronavirus on client demand, Apple’s iPhone 11 shipments within the first quarter of 2020 exceeded its whole for iPhone XR shipments in the course of the first quarter of 2019 by almost 6 million items.
The chart proven above from Omdia emphasizes the large lead that the iPhone 11 has compared to different smartphones in the marketplace. As you possibly can see, the iPhone 11 simply outsold different Android and iPhone units in the course of the quarter, very similar to the iPhone XR did final 12 months. It’s additionally notable that 4 iPhone variants ranked within the prime 10:
This represents a significant enchancment in firm efficiency because the first quarter of final 12 months, when the iPhone XS and XS Max didn’t rank among the many prime 10 fashions. The iPhone XR was the one new mannequin to look within the prime 10 on the time. This 12 months, nevertheless, all three newly launched fashions made the Prime 10.
Omdia analysts reward the value stability that Apple has with its present iPhone lineup. The brand new iPhone SE sits at $399, adopted by the iPhone XR at $599, the iPhone 11 at $699, the iPhone 11 Professional at $999, and the iPhone 11 Professional Max at $1,099.
You’ll be able to learn the complete Omdia report beneath:
iPhone 11 surpasses iPhone XR to grow to be world’s most-popular smartphone mannequin in Q1
Samsung’s Galaxy S20 Plus 5G leads amongst 5G smartphones
LONDON (Might 26, 2020) — Within the contest to supply the world’s hottest smartphone, it looks as if the one competitors that Apple has lately is Apple itself — with the corporate’s iPhone 11 taking on the mantle from its iPhone XR mannequin within the first quarter.
Apple shipped 19.5 million iPhone 11s in the course of the interval from January via March, as reported by the Omdia Smartphone Mannequin Market Tracker Q1’20 report. Regardless of the devastating affect of coronavirus on client demand, Apple’s iPhone 11 shipments within the first quarter of 2020 exceeded its whole for iPhone XR shipments in the course of the first quarter of 2019 by almost 6 million items.
“For greater than 5 years — even amid shifting circumstances within the wi-fi market and the worldwide economic system — one factor has remained constant within the smartphone enterprise: Apple has taken both the primary or second rank in Omdia’s world mannequin cargo rating,” mentioned Jusy Hong, director of smartphone analysis at Omdia. “Apple’s success is the results of its technique to supply comparatively few fashions. This has allowed the corporate to focus its efforts on a small variety of merchandise that attraction to a broad choice of shoppers and promote in extraordinarily excessive volumes.”
The iPhone 11 hits the smartphone candy spot
Apple managed to strike the appropriate stability of pricing and options on the iPhone 11, making certain the smartphone’s attraction.
At launch, the iPhone 11 was priced $50 lower than its predecessor, the iPhone XR. Nonetheless, regardless of the lower cost, the iPhone 11 encompasses a dual-camera setup that represents a significant improve in comparison with the single-lens configuration for the iPhone. This enhancement has been extraordinarily interesting to shoppers, driving the rise in gross sales.
Samsung’s Galaxy A51 got here in second within the smartphone mannequin rating, with 6.8 million unit shipments within the first quarter. Samsung retained the second place once more this 12 months by efficiently changing the earlier 12 months’s no.-2 mannequin, the Galaxy J4 Plus.
Nonetheless, probably the most placing efficiency within the first quarter was delivered by Chinese language OEM Xiaomi. Xiaomi’s Redmi Word 8 and Redmi Word 8 Professional smartphones reached the third and fourth positions with shipments of 6.6 million and 6.1 million items respectively. That is the primary time that Xiaomi fashions ranked third and fourth in shipments within the first quarter.
Apple and Samsung fashions populate the highest 10 ranks
All of Apple’s 4 fashions made it into the highest 10. The iPhone 11, iPhone XR, iPhone 11 Professional Max, and iPhone 11 Professional ranked first, fifth, sixth and eighth, respectively.
This represents a significant enchancment in firm efficiency because the first quarter of final 12 months, when the iPhone XS and XS Max didn’t rank among the many top-10 fashions. The iPhone XR was the one new mannequin to look within the top-10 on the time. This 12 months, nevertheless, all three newly launched fashions made the Prime 10.
Samsung additionally positioned 4 fashions within the prime 10. Nonetheless, Samsung’s Galaxy S20+ 5G was the one smartphone from the corporate’s flagship line to make the grade. The opposite Samsung fashions among the many top-10 had been mid-range and low-end units.
“Samsung’s flagship Galaxy S collection, which was launched at the start of the 12 months, has confronted stress on its shipments,” Hong mentioned. “Samsung’s transfer to extend the variety of fashions within the Galaxy collection diluted the cargo volumes for its particular person smartphones. Furthermore, the elevated worth tags of the brand new telephones pushed the price of Samsung’s flagship fashions past the realm of mass client attraction.”
Samsung’s 5G silver lining
The information for Samsung was a lot better within the 5G-enabled smartphone section. The corporate’s Galaxy S20+ 5G took the crown amongst 5G smartphones shipped worldwide within the first quarter.
Huawei’s Mate 30 5G and Mate 30 Professional 5G occupied the second and third positions. Most of Huawei’s 5G fashions had been shipped to the Chinese language home market, and shipments elevated sharply with the enlargement of China’s 5G market. Samsung is launching and promoting 5G smartphones in most areas the place 5G providers and networks can be found, i.e., the USA, Europe and a few elements of Asia.
Nonetheless, with the COVID-19 pandemic, this smartphone market is anticipated to contract this 12 months. A slowing within the tempo of the 5G enlargement is inevitable in lots of nations.
One exception is China, the place the smartphone market has been recovering quickly since March. With aggressive promotions of 5G smartphones by Chinese language OEMs, Omdia expects the 5G smartphone rankings to quickly be dominated by Chinese language OEMs.
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