As per Gartner, Apple shipped nearly 80 million smartphones within the final quarter, which was way more than all different manufacturers, together with Samsung. Notably, that is the primary time since 2016 that Apple has offered extra telephones than Samsung.
Within the earlier quarter, Apple noticed year-on-year development of 14.9%. Throughout the identical interval, Samsung’s gross sales fell by 11.8%. Contemplating that Apple launches a restricted variety of gadgets in comparison with an enormous amount that Samsung launches, the iPhone 12 — and possibly the iPhone 11 — appear to have achieved fairly nicely globally.
The Gartner analysis report notes, “The launch of the 5G iPhone 12 collection helped Apple report double-digit development within the fourth quarter of 2020.”
Whereas Samsung might have been left behind on this quarter, it did emerge because the primary participant in full 12 months outcomes. “It confronted robust competitors from regional smartphone distributors reminiscent of Xiaomi, Oppo and Vivo as these manufacturers grew extra aggressive in world markets,” the report famous. Samsung was primary participant regardless of seeing a 14.6% year-on-year decline. The truth is, in 2020, Apple and Xiaomi had been the one two smartphone manufacturers within the prime 5 to see development. Apple’s gross sales elevated by 3.3% general in 2020, as per Gartner.
Globally, gross sales of smartphones declined by 5.4% within the fourth quarter of 2020, as per Gartner. In 2020, smartphone gross sales declined by 12.5%.
“The gross sales of extra 5G smartphones and lower-to-mid-tier smartphones minimized the market decline within the fourth quarter of 2020,” stated Anshul Gupta, senior analysis director at Gartner. “At the same time as shoppers remained cautious of their spending and held off on some discretionary purchases, 5G smartphones and pro-camera options inspired some finish customers to buy new smartphones or improve their present smartphones within the quarter.”
