Apple Music as we speak proclaims the newest featured artist in its Africa Rising artist improvement program as Ghanian singer-songwriter and producer, Amaarae (actual title Ama Serwah Genfi).
“It’s superb to be chosen by Apple Music as their Africa Rising artist. The love and assist the album has obtained from the Apple Music household has been unimaginable to say the least. I’m really honored and might’t wait to share this milestone with my Angel Military, who I do know, can be simply as elated as I’m. I look ahead to a profitable marketing campaign!”
Raised between Ghana, Georgia, and New Jersey, Amaarae’s cross-cultural expertise is the driving power behind her deeply experimental ethos and emotive writing fashion, together with her West African heritage on the core of the music she makes.
After dropping her scene-changing, self-released EP, Passionfruit Summers (2017), Amaarae capitalised on her burgeoning success with the rip-roaring “Spend Some Time” which featured Wande Coal and the sleeper hit “Like It”, that established her as a social media trendsetter.
Her just lately launched 14-track debut album, THE ANGEL YOU DON’T KNOW attracts on a myriad of genres from Afro-fusion to pop-punk to progressive home to neo-R&B, and garnered world recognition from publications like Pitchfork, The Guardian, The New Yorker and CLASH Journal due to its distinctive imaginative and prescient.
The most recent music from Amaarae, together with the subsequent era of African superstars is offered now on the Apple Music Africa Rising playlist https://apple.co/3bhTtwT
Apple Music’s Africa Rising, is an unique artist improvement programme and companion playlist geared in direction of figuring out, showcasing and elevating rising expertise and introducing the subsequent era of African superstars. Africa Rising will see Apple Music choose six artists yearly who will every obtain a minimal of two months of editorial assist throughout the Apple Music platform together with the brand new Apple Music 1 radio station. Earlier Africa Rising artists are Omah Lay, Manu WorldStar and Tems.
Africa Rising is the newest of many Apple Music initiatives aimed toward taking African expertise to the world. Now obtainable in 33 international locations throughout Sub-Saharan Africa, Apple Music 1 is residence to Africa Now Radio with host Cuppy which has featured interviews with among the continent’s hottest artists resembling Tiwa Savage, Davido, Sho Madjozi, Yemi Alade, Cassper Nyovest, Fireboy DML, Omah Lay, Mr. Eazi, Patoranking, Rayvanny, Adekunle Gold and Grasp KG.
Apple Music additionally chosen Nigerian Afro-pop star Rema as one among it’s 2020 Up Subsequent artists, following the addition of Burna Boy to the roster in 2019 and Mr. Eazi again in 2017. Up Subsequent is Apple Music’s world rising artist program.