JaM Cellars debuts a brand new wine and music expertise throughout Apple, Spotify, Google, and iHeart Radio platforms
Napa, CA (January 11, 2021) – JaM Cellars, makers of Butter Chardonnay, declares the launch of its new wine and music JaMHappyHour Podcast to drop each #WineWednesday on all main streaming platforms, together with Apple, Spotify, Google, iHeart Radio, and extra. Every episode will showcase interviews and stay performances from musicians across the nation, with the primary six episodes obtainable now, that includes Mondo Cozmo, Lee DeWyze, and The Ghost of Paul Revere.
The JaMHappyHour Podcast is a continuation of the vineyard’s dedication to music as a option to take pleasure in their easy-to-love wines Butter Chardonnay, JaM Cabernet, Sugar Candy White, and Toast Glowing. JaM Cellars, the 5-year Presenting Sponsor of BottleRock Napa Valley launched the favored live-music digital JaMHappyHour sequence on Fb Reside in April in response to COVID-19 occasion and venue closures. Featured artists to-date embrace The California Honeydrops, Mondo Cozmo, Royal Jelly Jive, The Ghost of Paul Revere, Matt Costa, Rainbow Women, Bridget Kearny of Lake Road Dive, and Will Anderson of Parachute.
“Music, particularly stay music, has been a part of JaM Cellars DNA since John and I launched these wines in 2008. We made these wines to be loved by anybody, anytime. Reside music, whether or not at BottleRock music pageant or right here in Napa on the JaM Cellars wine and music studio, is a superb backdrop to deliver folks collectively to share our wines,” stated Michele Truchard, co-founder of JaM Cellars. “When COVID-19 hit final spring, we nonetheless wished to provide folks a enjoyable, protected area to attach with our wines and music and so JaMHappyHours was born. It’s been a present throughout these difficult occasions to see them change into so fashionable and now the JaMHappyHour Podcast will enable much more folks to take pleasure in them.”
In December 2020, JaM Cellars introduced a brand new partnership with Candy Reduction Musicians Fund, a nationwide non-profit group offering monetary help to profession musicians in want. JaM Cellars has dedicated a minimal donation of $25,000 to Candy Reduction via 2021, and particular JaMHappyHours will characteristic artists related to Candy Reduction to boost funds for the non-profit’s COVID reduction grants. These particular JaMHappyHours benefiting Candy Reduction may even characteristic on the JaMHappyHour Podcast.
“It’s an honor to associate with so many proficient artists for our JaMHappyHours sequence—thanks largely to our work with Candy Reduction,” added Michele Truchard. “We’re very excited to begin sharing these performances with wine and music lovers as a podcast so you’ll be able to sip and pay attention in from the consolation of your couch anytime.”
JaM Cellars regularly seeks to seek out new methods for folks to take pleasure in its wines past the dinner desk. Given the growing reputation of podcasts—the full listening viewers of which continues to develop at a compound common development fee of 20% (supply: Nielsen Podcast Listener Shopping for Energy Database 2020)—the JaMHappyHour Podcast is yet another approach that wine and music lovers can take pleasure in stay music alongside JaM Cellars wines. Listeners can entry the JaMHappyHour Podcast via Apple Music, Spotify, and the JaM Cellars web site at www.jamcellars.com/podcast.
First six JaMHappyHour Podcast episodes:
- Mondo Cozmo (benefiting Candy Reduction)
- Lee DeWyze
- The Ghost of Paul Revere
- The California Honeydrops
- Akie Bermiss (of Lake Road Dive)
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Crafted by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), Butter Chardonnay, JaM Cabernet Sauvignon, Sugar Candy White, and Toast Glowing are wealthy, daring, luscious, and stay as much as their names. Butter Chardonnay melts in your mouth, JaM Cabernet brims with berries, Sugar Candy White is a straightforward kiss of sweetness, and Toast Glowing is a celebration in a glass. These wines are supposed to be loved anytime—whether or not it’s an important day or every-day celebration. And now even simpler to like, Butter is offered in enjoyable, grab-and-go single-serve 250ml ButterCans—every a couple of glass and a half, additionally obtainable in a 4-pack. Try JaM Cellars on Fb and Instagram @JaMCellars #JaMCellars and JaMCellars.com.